HorneyMatches seems like a scam
After reading some of the complaints here I did an experiment and signed up for a free account. After 9 days I had received about six emails and 4 winks. 90 ladies had viewed my profile in the first week, and this is consistent with the results I got with the same photo and similar description on Matches.
Note that with a free account on HM, you can receive emails but not send them. A free account allows you to send "winks" only.
Yesterday I went ahead and upgraded my account to gold and sent out emails to every one of the "ladies" that emailed me or winked at me, and several more who seemed to be compatible and in my age group. I also set my account to NOT automatically renew.
So far, none of my emails were responded to by "ladies" who seemed to show interest the day or week before when they had emailed me. Some of them were supposedly "online" when I emailed them. After emailing two of them, the profiles immediately moved to the top of my "who's viewing you" list, even though they were not currently on line. I could see one of them not responding, but ten who had previously expressed interest?
I noticed that some of the the "ladies" that had looked at my profile had last been on the site "never".
Some of the emails I got were from the other side of the country, yet the text said they were in my neighborhood. Lots of inconsistencies everywhere you take a closer look.
I think it is a total scam that might occasionally work for some people, but it is mostly a bait game to get your subscription money through false messages for the majority of people who sign up. It looks to me to be largely a computer program which simulates a dating site, with maybe a few real members.
I am definitely going to cancel my membership at the end of a month, but I might just email each and every every "lady" in my area to see if ANY of them respond. Somehow I don't think they will. I don't think I will get any more emails or winks either, because they have already "harvested" my subscription fee.
I think this company CLEARLY should be investigated for fraudulent practices. Anybody can do the same experiment I did and see if you get different results.