HEARING AIDS-WHY SO EXPENSIVE & WHY NO REAL COMPETITION IN SERVICE,WARRANTY,OR POLICY COMPETITION,II
My preceding article labeled Part I, proposed the theory that artificial High Retail Prices are floated and published, to test the reaction of such pricing.
The model for such pricing strategy is linked to the pricing on Motor Vehicles, Tires, Designer Brand Clothes, Jewelry, and many other Items, especially in the RETAIL MARKET.
The Practice is, the Retail Price can always be adjusted downward to more realistic and acceptable pricing by the use of mark-downs, rebates,sales,etc.
In the Hearing Aid Industry, Special Discounts are always used to get the Dealers to buy current products, and products to be superceded.
New versions of Hearing Aids, with slight modifications are being introduced on about a 6 month basis, by every manufacturer.
Its called "Churning".
Usually, the only difference in a particular model of the hearing aid, the outer case almost always the same, is an algorithm addition or substraction,usually providing no real benefit in a feature, and usually assigned some colorful term.
The features, are the only difference in the various levels of the Hearing Aids and account for price differences usually in $200 to $500 range.
Such pricing is the only way to justify the differences in the products and a method to provide products for different levels of retail pricing.
As a result so-called "Digital Hearing Aids" are available to Hearing Aid Dispensers (anyone selling Hearing Aids) for prices as low as $200 each.
A Great Problem exists in the Marketing and Selling of Hearing Aids because of such pricing strategy in that the CONSUMER has no idea as to what he is being sold and fitted with and as a result CONSUMERS are paying for CADILLACS AND RECEIVING CHEVROLETS, so to speak.
Its bad enough that any Hearing Aid is retailed at the prices they are, but when somebody receives what the industry labels an entry level Hearing Aid (a term usually associated with Real Estate) but pays for what the industry terms a Premium Product, it is at least a shame.
Remember that the Hearing Aid Retailer, like any other Retailer in America, can charge any price they can get for anything they sell, as long as they provide the Consumer with what they say and more importantly, write, what the product is.
If they provide you with a lesser valued product than what they say or have written, they have sold, you, then we have what is labeled "Criminal Fraud" and can, and should be prosecuted accordingly.
The point of this, and the preceding article, is to provide the Consumer with Sound Advice, on how to go through the process of acquiring a Hearing Aid.
For further information please contact Eugene Mironoff @ (800) 432-7114